World of Warcraft players is back down to normal levels, despite its latest expansion Shadowlands having record-breaking sales.
According to a report on superdataresearch.com revenue fell by 61% and player numbers fell by 41% from November to January.
World of Warcraft player numbers fell back to normal levels as the excitement around November’s Shadowlands expansion subsided. From November to January, revenue fell by 61% and user numbers declined by 41% (these figures do not include China). This roughly matches the pattern seen for the past several expansions, though Shadowlands had a bigger launch. Blizzard does appear to have found a way to increase how often expansions are able to boost earnings. The publisher recently announced that it will be adding the 2007 Burning Crusade expansion into World of Warcraft: Classic this year. Alternating between releasing all-new and classic expansions could cause WoW revenue to spike annually for the near future, instead of every two years (the typical development time for the title’s expansions).
Are you still having fun in the Shadowlands or have you moved on?